round the world, destinations are facing increasing pressure on water supplies. In many cases, tourism growth is occurring in places where water availability is already limited or highly seasonal — mountain destinations, islands, coastal regions, and arid landscapes that attract visitors precisely because of their unique environments.

Tourism is a highly interconnected industry. Hotels, transport providers, local suppliers, communities, and authorities all play a role. Many sustainability actions depend on coordination across this ecosystem, making it difficult for individual businesses to act in isolation.

Some places are best left untouched, preserved in their pristine state.

What is Fairtrade? Today, as well-informed human beings, we are increasingly aware of the effects of our actions on society, the...