What is Fairtrade? Today, as well-informed human beings, we are increasingly aware of the effects of our actions on society, the environment, and the economy. For e.g. someone conscious about health is more likely to shop for a product with an 'organic' tag and someone who cares more for the environment would seek out the 'recycle' tag. In addition, people are becoming conscious of the impact of their consumption, which is not just limited to the environment or health concern