round the world, destinations are facing increasing pressure on water supplies. In many cases, tourism growth is occurring in places where water availability is already limited or highly seasonal — mountain destinations, islands, coastal regions, and arid landscapes that attract visitors precisely because of their unique environments.

Some places are best left untouched, preserved in their pristine state.

What is Fairtrade? Today, as well-informed human beings, we are increasingly aware of the effects of our actions on society, the...