We all are aware of the potential of the tourism industry's direct, indirect and induced contribution to the GDP. Many nations are very keen on offering their unique natural and cultural experiences to the world. But what many of them are still not sure about, is adopting sustainable tourism approach. The contestation about the concept of sustainable tourism, differences in its implementations, and understanding of different terminologies have created myths and misconceptions

Do you ever wonder why there is so much discussion on sustainable tourism? Where would it lead us if practiced in businesses, destinations or on personal level? Such are some common doubts that are usually overlooked in the routine practices. But if understood sooner, the future of any development would be on the path of stable growth. And Bhutan has proved it. From the beginning, when tourism was introduced in Bhutan in 1974, the country was aware of the fact that the resour