A tour operator is not simply a facilitator connecting different tourism services; it is also a link between the traveller and the destination and therefore has a role in shaping the kind of tourism that takes place there.

Tourism is a highly interconnected industry. Hotels, transport providers, local suppliers, communities, and authorities all play a role. Many sustainability actions depend on coordination across this ecosystem, making it difficult for individual businesses to act in isolation.

What is Fairtrade? Today, as well-informed human beings, we are increasingly aware of the effects of our actions on society, the...