Through our interactions with hoteliers and tourism stakeholders, we often encounter businesses that genuinely want to become more sustainable but struggle to understand what sustainability actually encompasses. Some view it primarily through an environmental lens, while others associate it with community service activities. Few consider the broader economic and cultural impacts that tourism businesses create.

Tourism is a highly interconnected industry. Hotels, transport providers, local suppliers, communities, and authorities all play a role. Many sustainability actions depend on coordination across this ecosystem, making it difficult for individual businesses to act in isolation.

Tourists unknowingly tend to frequent fragile destinations Tourism continues to be one of the fastest-growing economic activities in fragile destinations — mountain regions, alpine valleys, high plateaus, coastal belts and island ecosystems. In many of these places, hospitality development (hotels, resorts, homestays and boutique properties) is promoted as a fast route to jobs and income. But the pace at which accommodation infrastructure expands frequently outstrips tourism

Any claim related to sustainability, environment, carbon neutrality, waste management, or eco-certification now falls under scrutiny.

Some places are best left untouched, preserved in their pristine state.

Investors, hotel developers, and hospitality brands must make informed decisions to ensure their projects are financially viable. India's...

Provork partners with People for Himalayan Development for Sustainability Basics workshop for Hotels and Homestays. Kullu, Himachal...

Across the globe, there are millions of people living with disabilities, senior citizens, children, and other travellers who face...

What is Fairtrade? Today, as well-informed human beings, we are increasingly aware of the effects of our actions on society, the...

Community-Based Tourism (CBT) Out of many concepts under the umbrella concept of sustainable tourism, there is a community-focused way of...