Make Sustainability a Standard in Your Hotel
Tailored sustainability strategy and advisory to help your hospitality business reduce impact, meet guest expectations, and avoid greenwashing.
Sustainability is no longer a trend—it’s a necessity. For hotels and accommodation providers, adopting sustainable practices is essential to enhance guest satisfaction, reduce operational costs, improve resource efficiency, and meet growing traveler expectations.
Why Sustainable Tourism Matters?
Guests today are more conscious than ever before. They seek experiences that respect the environment, support local communities, and promote cultural integrity. According to Booking.com’s 2025 Sustainable Travel Report, over 75% of travelers say they want to make more sustainable travel choices, and nearly 50% are willing to pay more for accommodations that are genuinely committed to sustainability.
Sustainable hospitality isn’t just about the environment—it touches every aspect of your business, from operations to guest engagement. Hotels that implement sustainable practices see increased efficiency, improved employee morale, cost savings, and a stronger brand reputation.
Sustainable management also enables better optimization of both human and natural resources. It supports efficiency, waste reduction, and long-term savings—while fostering a greater sense of well-being for both staff and guests.
Avoiding Greenwashing: The Hidden Risk in Hospitality
Many hotels adopt isolated sustainability initiatives—such as removing plastic straws or asking guests to reuse towels—without embedding sustainability into the core of their operations. These well-meaning actions can come off as greenwashing: making misleading claims that your business is more environmentally friendly than it actually is.
Travelers today are increasingly skeptical of greenwashing. They seek transparency and credibility in your actions. Greenwashing can harm your reputation, erode trust, and even impact repeat business.
Examples of greenwashing in hotels include:
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Claiming to be 'eco-friendly' while running energy-intensive operations without efficiency measures.
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Offering a towel reuse program while still relying on single-use plastics throughout the property.
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Highlighting organic ingredients in menus without verification, or only applying it to a small subset of dishes.
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Using self-declared 'green' logos without any third-party certification or alignment to global standards.
At Provork, we help you avoid greenwashing by providing a clear, globally-aligned roadmap to sustainability. We ensure your actions are meaningful, measurable, and strategically embedded into your operations—from procurement to guest engagement and staff involvement.
At Provork, we help your hospitality business embed genuine sustainability across all departments and services—not just to look good, but to do good.
Our 5-Step Process to Help You Adopt 100% Sustainable Tourism Practices
Step 1: Understanding Sustainability
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Introduction to the 4 Pillars (Environmental, Social, Cultural, Economic)
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Benefits for hotels in reputation, efficiency, and guest satisfaction
Step 2: Current Evaluation
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Diagnostic of your current practices using a GSTC-aligned evaluation sheet
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Identification of strengths, gaps, and opportunities
Step 3: Defining Objectives and Goals
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Set measurable sustainability goals
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Align with your hotel’s brand, market, and operational realities
Step 4: Implementation – Turning Strategy into Action
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Sustainable procurement (linen, amenities, F&B)
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Energy and water efficiency, waste management, guest involvement, and staff training
Step 5: Reporting and Review
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Define KPIs and basic reporting mechanisms
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Support review cycles, internal audits, and transparent communication
Outcomes for Your Tourism Business
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Strategic Roadmap to Sustainability
A step-by-step guide aligned with global best practices
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Efficiency & Cost Savings
Optimize resource use, reduce waste, and enhance operational performance
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Increased Guest Trust & Satisfaction
Meet the expectations of today’s conscious traveler
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Enhanced Staff Engagement & Well-being
Create a sense of purpose and pride among your team
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Regulatory & Certification Readiness
Prepare for future compliance — whether from the Ministry of Tourism, GSTC certification, or international green regulations
Need assistance with your sustainability journey?
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